GULREZ COLLECTION

Inspired by the Garden. Rooted in Craft.

GULREZ — a name that translates to “blooming like a rose” — evokes the image of a garden in full blossom. It is a word that carries fragrance, delicacy, and quiet power. The collection draws deeply from this imagery: soft petals, embroidered vines, light filtering through sheer leaves of tissue, and the timeless serenity that a garden holds.

Just like a garden, GULREZ is layered. It’s romantic, intricate, and ever-evolving. From mirror work that catches the light like dew on petals, to hand-embroidered 3D florals that bloom off the fabric, every detail is meant to feel alive. The gentle textures of organza, tissue, and velvet mirror the play of nature—soft, strong, and full of grace.

GULREZ is a tribute to the woman who blooms on her own terms—rooted in heritage, yet unafraid to grow in her own direction.

Let your story unfold in threads of tradition and florals that never fade. Welcome to GULREZ.